Jan 12, 2023 | Blog
Increasing technology costs are top of mind for virtually every company right now. However, despite economic headwinds, CIOs are still accelerating the shift to the cloud. Gartner forecasted a 3% growth in IT spending in 2022, and it appears spending was consistent...
Jan 5, 2023 | Blog
This post will explore how to reduce churn in SaaS businesses and use Salesforce to retain the right customers. What is customer churn, and why does it happen? Customer churn is when customers stop buying your products or services for a specific period. One of the...
Dec 28, 2022 | Blog
Remember the heyday of Zoom? After the world shut down in 2020, video calls were the most convenient way to stay connected with friends and family. The pandemic drastically changed our everyday lives, but Zoom provided us with a way to keep in touch. We used it to...
Dec 7, 2022 | Blog
With the looming fears of a recession, companies across industries are slashing costs and advising consumers to conserve their cash. How has this recent market chatter and shift in consumer behavior impacted Salesforce? No one is immune. Salesforce laid off hundreds...
Dec 2, 2022 | Blog
Subscription management is an organization’s ability to create a compelling product offering — something that is valuable and differentiated in the market— which will entice prospective customers. But subscription management is more than just enticing consumers to...
Jul 29, 2022 | Blog
Customer Service has entered a new era of digital engagement. The traditional engagement channels of telephone and email are shifting to newer, more convenient contact points and customers are demanding more from their interactions. As a result, this demand has...
